Happy customers say…

My name is Svetlana Goranova and I am a co-founder and creative director of Center for Fun Mathematics(zabavnamatematika.com), based in Sofia(Bulgaria).

With heart, hand in mind in mathematics, we support every child from an early age in their natural process of learning and growing.

As an owner of an educational enterprise, I am always striving to keep the good balance between innovation and stability.

Ivet was the perfect coach to lead me through this process. With her very focused and tender approach, she helped me realize my own needs in terms of personal growth and balance.Then, we worked on certain topics and in 90% of them, I achieved much more than the desired result. Always felt stronger and happier after each session. With clarity and confidence, I could not only picture my new position in the company in the next 5 years, but also came to the conclusion what kind of team I need to gather, so that I can be in the creative role, rather than in the operative management. Thanks to her, I could picture the image of the perfect operational manager, who is now taking care of the established company structure and works to attracts more and more parents, who want to help their kids learn and enjoy mathematics from an early age.

I strongly recommend Ivet Pavlova for the contribution she is bringing to the world.

July 2017

Svetlana Goranova, July 2017

With this letter I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Business Growth and Life Balance Coach.

I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.

During the coaching process Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations where with the masterful questioning done by Ivet, I was able to see stressful situations in a new light and to solve problems with ease and joy.

Most importantly, I have realized that my own life is subject to modeling and refining by none other than myself. For the first time I was able to shift my perspective about how I experience life. The stories that I’ve been telling myself started to dissipate slowly and I started to create new lines of thought and new, fresh perspectives for my future.

Ivet projects an energy which is so subtle and humble, yet monumental in scale. Once you meet someone like her, you feel that this person is truly there to help you and that she’s able to swirl you into a vortex of greatness.

Her powerful coaching is rooted in her empathy and the pursuit of her mission to empower people become their best selves and live their best lives. Her warmth and understanding, combined with a deep intuition in steering conversations in the right direction  have made her one of the go-to persons for me whenever I face a challenging situation.

Since I started working with Ivet, I have recommended her to many of my friends who are business owners or are moving forward in the next phase of their career or family life. I’d like to express my sincerest gratitude for the transformation Ivet has helped me achieve and would be willing to share my experience with anyone seeking a recommendation for a coach.

You can contact me at angelina.penkova@gmail.com for more details.


Angelina Penkova

  • Owner of Marketing Consulting Agency comtrail.eu.
  • Co-owner of Customer Experience Consulting company Loyalty First
  • Co-owner of Thai Massage Studio thaimout.eu
  • And a person who is curious and excited about life J

Angelina Penkova, owner of Comtrail marketing agency

It was my second time that I contacted Ivet for assistance but this time the reason was different. I had changed my job and I was entering a new field, quite unfamiliar for me, and I was experiencing enormous difficulties to get into it. I was horrified! I was not doing well and every day was a torture. I was getting up at 4 a.m. to study but things were not getting better, on the contrary. Everybody was telling me that I needed to calm down but I simply could not. I felt stupid, unprepared, and stressed because I could not cope with my work although my colleagues were helping me. I was having ideas to give up. I did not believe that something could be changed. I was desperate and decided to contact Ivet. We talked for less than one hour but after the conversation I was feeling differently – I was another person. I regained my self-confidence. I realized that everything needed time. Together we worked out a plan and the results were not late. It was just after one week that my supervisor called me and said that I was doing great. He said that all colleagues had noticed the change. I was so happy, confident, and calm that I decided to write down this reference so that other people can change their lives in less than an hour! It is unbelievable but it is true!

To Ivet I would like to say: If you can help only a few people the way you helped me makes your efforts meaningful. You should continue offering your services to people.

Sofia Georgieva"Client service" in IT company, Bulgaria

I contacted Ivet for business coaching because I was doubtful in my choice for professional development. It was during the first sessions that Ivet made me realize that the professional development was going hand in hand with the personal development and the setting of priorities. Our conversations shifted to personal fears, family relationships, and emotional balance. I gained clarity of vision, changed my way of thinking, and realized that most of the problems could be solved through awareness. Working on my personal fears and relationships, I changed my way of thinking regarding my business. This affected my motivation, goals and I hope, the long-term results. Daily stress was reduced as a consequence, and I feel calm that I am doing the right thing. I was eagerly expecting every session because I knew that it would be another step to knowing myself. I did not know much about coaching but my sessions with Ivet contributed to my positive thoughts about this service. For sure, I would recommend her coaching services because she can set people at ease and she can understand and motivate them.

Alessya Ivanovafreelance graphic designer, Bulgaria

Ivet is very focused on the topic and the shift required to get where client needs to go. I have most enjoyed NLP techniques. They helped me to really get to the bottom of it and refocus on moving forward stronger. The strength of NLP and its use by Ivet is in cutting through noise and delivering results. I have better clarity and tools and techniques to stay focused and move forward.

Alevtina KraseninnikovaLeadership Development coach and Independent consultant, Singapore

The suggestion to use Ivet’s coaching services came at a very critical point in my life. I was experiencing a very complex situation at work and I decided to try. It was strange and somewhat scary for me. During the first session, I had that growing feeling that there was somebody to support me and somebody I could trust entirely. There was not judgement, there was complete confidentiality. When she was asking question I realized that the answer was in me and that I knew what was right. My work with Ivet gave me the courage to accept the change and to make a step forward in a new direction. I was feeling elated and confident. I am happy that I have worked with her!

Teodora MuraveevaGold Director, Oriflame Bulgaria

Ivet has very calm and positive style of coaching. She listens very closely and provides the space to explore your thoughts. She utilises models well and manages the coaching process very effectively.We achieved our goals in each session. I learned a lot around my own personal meaning in the work that I do. I achieved clarity on the direction of my coaching business and preferred clientele. I developed a great deal of respect for Ivet’s ability to coach in her second language. She was both engaged and committed to our coaching programme. She invested herself into my personal growth and supported me in achieving my goals for the programme. Her style and use of models is effective and I would recommend her as a coach to anyone in transition or aspiring to make a change.

Timothy MarthEntrepreneur and coach, UK

I had 4 coaching sessions with Ivet on which we discussed and succeeded to define the challenges related with my professional realization. The sessions were exclusively useful because they gave me motivation for developing in an area close to my soul. I received professional attitude and support to make the first steps in something new, where I feel fulfillment. I am very thankful for the competent and helpful support!

Silvia MilanovaMother of 3 childrenBulgaria

I have used Ivet’s coaching service for several months and I found my interaction with her for exclusively useful and supportive. Her experience in coaching together with her balanced, wise and pragmatic approach toward the challenges in life are part of the precious qualities which make our sessions so useful. Cleverly asking questions, positive challenging, she helped me to reach to deeper awareness and fulfilling result in each of our discussions. I trust her skills and I know that I can rely on her support.

Daniel VladinovManager in IT corporationBulgaria

Hello Ivet!
I lived through a wonderful experience on my coaching session with you! The miracles which happened on this session continue to happen in my life. Everything now happens with ease! After working with you, in the same day I put myself on the first place, and the most interesting thing is that I found no resistance on it. Now I am successful in everything! Thank you! I love you, kisses.

Petia TodorovaA letter from a clientBulgaria

Thanks to Ivet I found the way to the light… Again and again I assured myself that UNPOSSIBLE things don’t exist. If you want to find your own way to the happiness, I advise you to work with her!

Nadzie ShevkedStudent in Sofia UniversityBulgaria

Ivet has a relaxed, gentle presence. She listens attentively and summarizes and reflects what’s important for the client to hear back. I can be all over the place initially, as I explore a topic. Ivet allowed the exploration but always made sure that the general was brought back to the specific. I had a real insight early on in our coaching, when something that I said was very important to me, didn’t even show up in my list of priorities. I have made significant progress in my marketing efforts since being coached by Ivet, and my level of confidence is greater.

Selina MillettFilled of expertise: IT & Technology, Training, Stress Management, Yoga, Meditation, coachingCanada

Ivet opened my eyes in so many ways while working with me as my business coach! I was able to gain some very important insights that otherwise I would not have found… After working with Ivet, I was courages enough to quit my old job and to go on the journey of doing what I really want to do! She showed me that every part of me was ready to do that even the “critical me”and through her questions I realized that there was nothing in my old job holding me back.
Thanks Ivet, for taking me on this journey and being there!

Ute (Uli) DukeSustainable Business Coach at PassionAct - For healthy organizations and sustainability inside out!Germany

I highly recommend Ivet as a Coach. She has helped me overcome my own limitations both personally and professionally. Issues in my life that I was not dealing with but needed to deal with became easier to face with Ivet. Together we looked at why I wasn’t doing in my life what I said I wanted to do and why I was stopping myself. Ivet helped me make plans for my future personally and professionally and break down those plans into doable actions I have been able to follow through on successfully. If there is something in your life you believe you should be doing but you are not doing it, I recommend coaching sessions with Ivet. She will help you figure out exactly what you want and then how to get it.

Sara Kelly KeenanObesity and Chronic Pain Life CoachUS

I highly recommend Ivet as a coach. She is sensitive and she questioned me in a very challenging way making me see things in a different perspective. She also knows how to encourage and support. Thanks Ivet for your energy and motivation!

Celia Manrique de Lara LlorcaGlobal Service / Project Manager in Operations and TransformationsSpain

Calm, insightful and powerful are just a few of the words I use to describe coaching with Ivet. Nothing seemed like a problem when I worked with Yvet, and this attitude along with her powerful questions and well applied practices, helped me make significant changes in my life. Working with Yvet was an incredible experience, I would recommend her to anyone.

Michael BurnsteinLife coach and Business manager in Awakening coachingUS

I have had several insightful coaching-sessions with Ivet. Her calm and focused approach combined with powerful NLP exercises, have had a great impact on the choices I have made in regards to my further career. She helped me to feel empowered by changing my beliefs that used to limit me and to focus on following my calling. Ivet has a confident and loving presence, which creates a safe and trusting space. I will strongly recommend Ivet as a coach.

Alfhild TveråmoCoach/Consultant - Lean implementation, Leadership development, Change Management & Work/Life BalanceNorway

Working with Ivet was an incredible experience. Her calm presence and enthusiasm allowed me to be open and vulnerable when working through my personal and professional challenges. Through insightful questions and powerful practices, Ivet helped me to take action towards change and be excited about changes in my life. I highly recommend her as a coach.

Sunita RoychoudhuryRegistered Marriage & Family Therapist (MFT) Intern/Professional Clinical Counselor (PCC) Trainee Intern/ CoachUS

I have been coached by Ivet several times. She has helped me to get back into path in my new change of career and to focus my energy and time in the right and important things to succeed. This has lead to big improvement in my business, and a much higher confidence in taking action.

Jorge CarullaCEO & Founder at ShakeupSpain

The coaching sessions I had with Ivet helped me to change my attitude to the world, and to improve the relationship with my husband. I realized that I build my life by myself and that I have a “magical” strength to achieve what I want.

Iva DimitrovaTherapist, works with children from difficult familiesBulgaria

The sessions I had with Ivet gave me confidence that I can change the things which I don’t like in my life. I recalled what is to dream and to want something more for myself and for my family. I was desperate that I will not be able to lose weight ever, but together with her we started my first steps on the way called “healthy feeding”. Each session with Ivet gives me the possibility to reassess my priorities and takes out from me things which I have ignored with years. Now I know that in order to be of benefit to the other people I have to appreciate first of all myself and I started to work in this direction. It not happen as fast as I want, but this time I am patient and confident in my success. I am very thankful for everything she did for me and my family. I strongly recommend her as a coach and nutrition consultant.

Sofia GeorgievaCustomer service in Teletech LtdTeletech LtdBulgaria

Yet on the first motivational coaching session with Ivet I felt wonderful. She helped me to improve my overview on all areas in my life, to find what I really want and to find my internal motivation to do it. In addition to her clear and consistent method of working, Ivet is very calm, confident and positive, which creates wonderful atmosphere of collaboration and support.

Silvina FurnadgievaManager and founder of Global StudioGlobal StudioBulgaria