My passion is to help people in business to live inspired life and to help organizations in creating a supportive environment so that leaders and teams show the best of themselves.

My passion comes as a logical step from my personal experience in the corporate world and my personal transformation.

        I have found the right course where the interests of the companies and the employees meet in such a way that the latter achieves high results while feeling better and more satisfied in their organizations.

Learn more about how …

Products for YOU


Inspiring Leadership

Leadership with more delight

Learn More

Personal & Team Effectiveness

Collaboration and easiness in achieving goals

Learn More

Business coaching

Solving business cases

Learn More

Test for personal productivity

This test of eight questions is anonymous and free. It can help you assess your personal feelings about your productivity at the present moment. The test can give you some insights about what you need improve in order to achieve better results in your business and have more time for yourself and your family.

Do not take into account what other people think of you and test yourself now!

Advantages to work with me


Happy customers say...


Asking George Popovianski, CEO at NET INS Brokers “What is the most valuable thing for you from our coaching partnership?”, he says: “Your questions are very valuable, because they are unbiased objective, asked from the site observer. I am involved in my situations and I can’t always ask myself the right questions. But in order to have the right answers we need to ask the right questions – what you do as a coach.”

George PopovianskiCEO at NET INS Brokers

My name is Svetlana Goranova and I am a co-founder and creative director of Center for Fun Mathematics(zabavnamatematika.com), based in Sofia(Bulgaria).

With heart, hand in mind in mathematics, we support every child from an early age in their natural process of learning and growing.

As an owner of an educational enterprise, I am always striving to keep the good balance between innovation and stability.

Ivet was the perfect coach to lead me through this process. With her very focused and tender approach, she helped me realize my own needs in terms of personal growth and balance.Then, we worked on certain topics and in 90% of them, I achieved much more than the desired result. Always felt stronger and happier after each session. With clarity and confidence, I could not only picture my new position in the company in the next 5 years, but also came to the conclusion what kind of team I need to gather, so that I can be in the creative role, rather than in the operative management. Thanks t…

Svetlana Goranova

With this letter I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Business Growth and Life Balance Coach.

I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.

During the coaching process Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations where with the masterful questioning done by Iv…

Angelina Penkova,Owner of Comtrail marketing agency

I highly recommend Ivet as a Coach. She has helped me overcome my own limitations both personally and professionally. Issues in my life that I was not dealing with but needed to deal with became easier to face with Ivet. Together we looked at why I wasn’t doing in my life what I said I wanted to do and why I was stopping myself. Ivet helped me make plans for my future personally and professionally and break down those plans into doable actions I have been able to follow through on successfully. If there is something in your life you believe you should be doing but you are not doing it, I recommend coaching sessions with Ivet. She will help you figure out exactly what you want and then how to get it.

Sara Kelly KeenanObesity and Chronic Pain Life CoachUS