Hello, I am Ivet Pavlova.

My passion is to support leaders and entrepreneurs to solve difficult cases in business and life, to help them improve their leadership style, to make changes in areas they want with ease and more delight, finding solutions beyond the evident.

I love to support people in your teams by helping them to improve their collaboration and the company’s culture so that to be more inspired, loyal and to attract more new opportunities for your company.

You will have results very fast due to the combination of several proved methodologies that I use in my work.

Please, take a look at the programs below to learn more…


Upcoming Events


Training “How to carry on an Emapthic Conversation”

Join us on this very practical training “How to carry on an empathic conversation” on March 28, 2020. You will learn 9 steps that will help you transform any difficult or emotional conversation in an openminded and cooperative talk, leading to a calm process and win-win results. You can find more here…

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Workshop “The Empathic Approach in Leadership”

Join us on this super interesting free event about “The Empathic approach in the leadership” on February 11, 2020. It is for leaders and entrepreneurs who love to study new things and believe that improving their leadership style will help their business growth and talent attraction. You can learn more here …

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Please, ask your questions here

Within 2 working days, I will answer you. Thank you!

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Products for YOU


Inspiring Leadership

Through developing of a Healthy Empathic approach in the Leadership and in the Company Culture as a path toward sustainable business growth

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Effectiveness & Life Balance

Developing of confidence and emotional balance, improving of communication and presentation skills, as well as productivity & life balance

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Business & team coaching

Solving business and organizational challenges through finding solutions beyond evidence and new unbiased approach

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Test for personal productivity

This test of eight questions is anonymous and free. It can help you assess your personal feelings about your productivity at the present moment. The test can give you some insights about what you need improve in order to achieve better results in your business and have more time for yourself and your family.

Do not take into account what other people think of you and test yourself now!

Advantages to work with me


Happy customers say...


My name is Svetlana Goranova and I am a co-founder and creative director of the Center for Fun Mathematics(zabavnamatematika.com), based in Sofia(Bulgaria).

With heart, hand in mind in mathematics, we support every child from an early age in their natural process of learning and growing.

As an owner of an educational enterprise, I am always striving to keep a good balance between innovation and stability.

Ivet was the perfect coach to lead me through this process. With her very focused and tender approach, she helped me realize my own needs in terms of personal growth and balance. Then, we worked on certain topics and in 90% of them, I achieved much more than the desired result. Always felt stronger and happier after each session. With clarity and confidence, I could not only picture my new position in the company in the next 5 years but also came to the conclusion what kind of team I need to gather, so that I can be in the creative role, rather than in the operative management. Thanks…

Svetlana GoranovaCo-founder and creative director of the Center for Fun Mathematics (zabavnamatematika.com)Bulgaria

With this letter I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Business Growth and Life Balance Coach.

I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.

During the coaching process Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations where with the masterful questioning done by Iv…

Angelina Penkova,Owner of Comtrail marketing agency, Bulgaria

“I have been having trouble with my business for a long time. It seemed I had found some solutions but they were not working. At the very first training with Ivet, I found a solution for 3 problems, which I applied immediately into practice and everything ran smoothly in a blink of an eye. The effect was stunning, so I took part in a second and a third training and again I was finding new inspirational solutions.”

Rumiana StamatovaOwner of Occupational Health Service “SI Consult 2005" Ltd.Bulgaria

Ivet has a relaxed, gentle presence. She listens attentively and summarizes and reflects what’s important for the client to hear back. I can be all over the place initially, as I explore a topic. Ivet allowed the exploration but always made sure that the general was brought back to the specific. I had a real insight early on in our coaching, when something that I said was very important to me, didn’t even show up in my list of priorities. I have made significant progress in my marketing efforts since being coached by Ivet, and my level of confidence is greater.

Selina MillettCoach and entrepreneur, Canada