Building and growing a business brings challenges at every stage. Some are related to the business itself — clarity, decisions, finances, growth and change. Others arise around leadership, co-founder relationships, communication, teams, or the pressure and responsibility carried by the person leading the business. And very often, these challenges are interconnected, affecting not only the business and the people within it, but also the leader’s wellbeing and balance in life — and potentially contributing to burnout when left unresolved for too long.

Having spent over 15 years in business, followed by 3 years as a wellness consultant before becoming a coach, and now more than 12 years coaching founders and leaders, I understand three dimensions of this journey — the business challenges, the human dynamics behind them, and how both can impact people’s wellbeing, as well as what can help shift these dynamics in a healthier, more positive direction.

Through my Calm Authority Framework™, I help founders, business owners and leaders gain clarity, strengthen leadership, change unhelpful habits, navigate difficult relationships and team challenges, improve communication and collaboration, build resilience, move toward their goals more effectively, and create sustainable success in business and balance in life — without burnout.


Special Programs


Resolve Co-Founder Conflict and Restore Leadership & Partnership Stability – Special Coaching Program – 1

Navigate co-founder conflict, communication breakdowns, organizational tension, and partnership challenges with calm authority, clarity, emotional intelligence, and constructive leadership. Strengthen communication, rebuild trust, improve team cohesion, and create healthier foundations for sustainable business growth and life balance — without burnout.

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Founder Leadership Reset After Painful Co-Founder Separation – Special Coaching Program – 2

Rebuild leadership clarity, emotional stability and resilience, business direction, and life balance after painful co-founder separation, organizational tension, or business shakeup. Restore calm authority, improve your communication and decision-making, deepen your leadership growth, and create healthier foundations for sustainable business growth and fulfillment — without burnout.

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Choose the Right Business Partner and Build a Strong Partnership Foundation – Special Coaching Program – 3

Clarify whether you truly need a co-founder, experienced employees, external specialists, or another business structure to best support your vision, leadership, and growth. Build healthier, more aligned, and sustainable co-founder partnerships and business relationships through stronger communication, leadership alignment, emotional intelligence, and clearer organizational structure.

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Individual Coaching Programs


Business Coaching

Build strong foundations for sustainable growth through greater business clarity, stronger leadership capabilities, effective communication, strategic decision-making, and balance in life. A holistic approach for business founders navigating growth, change, partnership challenges, or complex business decisions.

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Leadership Coaching

Strengthen leadership effectiveness, communication, collaboration, and team cohesion while navigating growth, organizational complexity, and increasing responsibility with greater clarity and calm authority. A holistic approach for founders, business owners, and leaders creating sustainable success without burnout.

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Life Balance & Fulfillment

Restore balance in life, strengthen healthy habits and emotional resilience, improve relationships, and create greater wellbeing and fulfillment. A holistic approach for founders, business owners, leaders, and professionals who want to achieve success without sacrificing their health, relationships, and quality of life.

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Upcoming Events


Webinar: Co-Founder Conflict or Painful Separation? What Disrupts Leadership — and What Restores It

In moments of co-founder conflict, after a painful separation, or during periods of intense leadership pressure, many business founders try to find solutions at the level of strategy. But often, what actually determines direction, decisions, and results is something deeper — the internal state from which we think, communicate, and lead. These are moments when: […]

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Seminar series / English Language Cafe (ELC)

The English Language Café and I are excited to announce our first seminar series for 2026, dedicated to self-improvement and self-care. I will have the pleasure and honor of opening the series with a motivating and practical talk focused on personal well-being and growth on January 21, 2026. The topic is “Tune Your Mindset for […]

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Test for personal productivity

This free eight-question test can help you assess your current level of personal productivity. It can also provide valuable insights into what you may need to improve in order to achieve better results in your business while creating more time for yourself and your family.

Set aside other 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opinions for a moment and answer the questions as honestly as possible.

Book a Complimentary Discovery Call

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Please, ask your questions

I will answer you withing 2 working days.

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Advantages to work with me


Happy customers say...


With this letter, I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Business Growth and Life Balance Coach.

I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used, and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life, I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.

During the coaching process, Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations wherewith the masterful questioning done by… Read more

Angelina Penkova, owner of Comtrail marketing agency, Bulgaria