There are moments in business and leadership when you feel stuck, unsure how to move forward, or as if you are going in circles without seeing a clear direction ahead.
In these moments, the right coach does more than offer advice. A good coach helps you gain clarity and perspective. An NLP coach goes deeper by helping you recognize and transforming thought patterns, emotional reactions, and internal blocks that may be influencing your decisions, communication, and behavior.
An NLP Somatic Coach works at an even deeper level, helping you explore situations not only through the mind, but also through the body and nervous system.
Often, the mind alone cannot fully access the deeper patterns, emotions, or inner truth behind a situation. It can protect us, rationalize, or keep us inside familiar ways of thinking. Through somatic work, people are able to reconnect with perspectives, emotions, and insights they could not reach through analysis alone.
And when this deeper inner work is combined with a holistic approach to business, leadership, and life balance, together with real business experience and personal transformational work, it creates space not only for solving challenges, but for meaningful and lasting transformation.
Hello, I am Ivet Pavlova.
You have probably already guessed from the description above — yes, I was describing myself and the way I work with the people I support.
Since 2014, I have partnered with business owners, entrepreneurs, startup and scale-up founders, leaders, and their teams across different stages of growth and development. I support them in navigating leadership challenges, strengthening communication, building more cohesive and effective teams, making difficult decisions with greater clarity and confidence, and creating sustainable success and life balance through a holistic approach.
Over the years, I have worked with leaders facing a wide range of situations — from stress, overwhelm, communication difficulties, team tension, and uncertainty around business growth and preparation for scaling, to periods of rapid growth, leadership transitions, co-founder conflict, painful separation and its aftermath, partnership decisions, and the pressure of balancing business success with personal well-being.
I am a PCC-credentialed coach accredited by the International Coaching Federation (ICF), NLP Somatic Coach, trained also in systemic constellations coaching, international trainer, and Mentor Coach. I serve as a Mentor Coach at the Academy of Leadership Coaching & NLP, based in Nevada City, California, supporting the development of professional coaches internationally. I also served on the Board of Directors of ICF Bulgaria, contributing to the establishment of coaching as a recognized leadership discipline in the region.
Through years of coaching experience, I came to deeply understand how interconnected leadership, business, team dynamics, and personal well-being truly are. This understanding — together with my background in deep transformational coaching and more than 15 years of professional experience in banking, corporate finance, audit, business development, organizational restructuring, and business expansion — led me to develop The Calm Authority Framework™, a holistic leadership and transformation methodology that helps leaders navigate business, leadership and life balance challenges, pressure, conflict, growth, and change with greater clarity, emotional stability, confidence, and a more sustainable long-term perspective.
Through this process, my clients not only navigate and resolve different challenges, but also unlock their potential and develop what I call calm authority — a grounded and steady leadership presence that supports clearer thinking, healthier communication, stronger teams, and more sustainable success without burnout.
Alongside my individual coaching work, I also support founders and teams through effective communication, leadership, and collaboration trainings designed to help teams grow together with their leaders.
This work led to the creation of The Art of Effective Positive Communication & Collaboration Academy — a space where I bring together practical communication tools, emotional intelligence, leadership development, and collaborative team culture practices to support healthier and more effective workplaces.
My trainings and coaching programs are highly personalized and built collaboratively around the specific needs, challenges, and goals of each client and team.
Beyond my work with founders and leaders, I am also passionate about supporting the development of future coaches. As a Mentor Coach and training partner with the Academy of Leadership Coaching & NLP (ALCN), I have supported the growth of professional coaches internationally, helping them develop the skills, presence, and depth needed to create meaningful transformation in the lives of others.
Below, you’ll find the story, experience, and insights that shaped my work and methodology.
My Story – Part I: Corporate Journey & the Leadership Lessons That Shaped My Work
For about 15 years, I built my career in Bulgaria’s corporate financial sector, moving through roles as an external and internal auditor, branch network development specialist, and financial analyst in SME lending.
Each role expanded my perspective and gave me a deeper understanding of how businesses function — from operational detail and risk management to organizational growth, restructuring, leadership dynamics, and business sustainability.
As an auditor, I developed strong analytical thinking and learned to look beneath the surface of systems, processes, and organizational structures — identifying risks, inefficiencies, and gaps, and proposing solutions for improvement and change.
Later, while working in branch network development within the same bank, I participated in a large branch expansion and restructuring project in a consulting role. This experience allowed me to observe leadership closely — how leaders communicate during change, how teams respond to pressure, and how different leadership styles influence people, culture, and results.
As a financial analyst working with small and medium-sized businesses, I evaluated business models, scalability, operational structures, and leadership capability before financing decisions were made. I explored not only the business potential of projects across different industries, but also the leadership capacity behind them.
Through this experience, I saw very clearly how leadership quality directly impacts business growth, team effectiveness, long-term sustainability, and ultimately the success of the business itself.
Looking back, these years gave me both the big picture and the practical detail of how businesses grow, how people work together, and how leadership shapes not only results, but also the experience people have inside organizations.
At the same time, I became deeply curious about people and human behavior.
I often found myself asking questions like:
- Why are some people more successful than others, even in similar conditions?
- Why do some leaders naturally attract trust, loyalty, and engagement, while others struggle?
- Why do some teams collaborate with ease, while others experience tension and conflict?
- Why do some people sustain high performance without losing balance, while others burn out?
- How can people communicate better, feel better, and succeed at the same time?
After the birth of my son, this curiosity deepened even more. I wanted to become also a conscious and emotionally present parent. This led me to begin reading and exploring topics such as positive psychology, emotional intelligence, communication, personal development, and human behavior.
Gradually, many of the questions I had carried for years began to find answers.
I started understanding more deeply how emotional patterns, communication, stress, beliefs, and inner stability influence not only personal fulfillment, but also leadership effectiveness, relationships, decision-making, and success itself.
This changed me personally. It changed the way I communicated, the way I approached challenges, and the way I understood leadership and human potential.
Over time, I continued learning and applying these principles in my own life. When I discovered coaching and NLP, I recognized in them the methodology and profession through which I could be most helpful to people, and I chose to follow that path.
On one hand, this became a journey of learning, practice, and deep personal growth for me. On the other, it allowed me to combine my business experience with deep transformational work through which I partner with people to unlock their full potential, achieve the results they desire, and move toward their dreams much faster.
What began as curiosity slowly became a calling. And it became the foundation of the work I do today.
My Story - Part II: Entrepreneurship, Coaching, and Leadership Transformation
As my maternity leave came to an end, I felt a strong inner calling to help people live healthier, happier, and more successful lives. In 2011, I took the leap into entrepreneurship and began my journey as a wellness consultant. In 2013, I completed certifications in wellness, deepening my understanding of how physical, emotional, and mental well-being influence both personal fulfillment and professional effectiveness.
During this period, I personally experienced the transformative power of coaching and NLP. I realized I had found the methodology that could help people create deep and lasting change — not only at the level of behavior, but also at the level of emotional stability, identity, leadership, and life direction.
In 2014, I became a certified NLP Practitioner in Sofia and later traveled to California to complete my NLP Coach certification with the Academy of Leadership Coaching & NLP (ALCN). This experience opened the door to a completely new level of personal and professional growth for me.
At that time, coaching was still relatively unknown in Bulgaria. In 2015, I joined ICF Bulgaria and became actively involved in supporting the development of coaching as a recognized professional discipline in the country.
I first served as Assistant to the Board of Directors and later became a Board Member responsible for Coaching Education and Professional Development. Together with my colleagues, we organized conferences, educational programs, and professional events that helped introduce coaching to the broader business community and supported its growth in Bulgaria.
Over the following years, I continued expanding my expertise through advanced training in NLP Somatic Coaching, systemic coaching approaches, emotional intelligence, stress regulation, leadership development, entrepreneurship, communication, and human behavior.
At the same time, building and growing my own business gave me another important perspective — the lived experience of entrepreneurship itself.
Through my own journey, I experienced firsthand the uncertainty, responsibility, pressure, self-doubt, courage, persistence, and personal growth that often come with building something from the ground up.
There was a lot of stress, but also a lot of joy, meaning, and transformation.
I learned how different entrepreneurship is from working as an employee. I learned how much inner growth leadership often requires. I learned how important emotional resilience, communication, clarity, and self-leadership become during difficult periods of growth and uncertainty.
This experience later became incredibly valuable in my work with founders and business leaders.
As I began working more closely with entrepreneurs, founders, and leadership teams, I noticed that many challenges extended far beyond strategy and execution. Leaders were often struggling with pressure, communication difficulties, team tension, conflict, emotional overwhelm, uncertainty, and balancing business success with personal well-being.
Many founders also began asking me to support not only them individually, but their teams as well.
This led me to start developing trainings focused on communication, emotional intelligence, collaboration, conflict resolution, and healthier team dynamics. Over time, this work evolved into the creation of The Art of Effective Positive Communication & Collaboration Academy, where I now offer structured trainings for founders, leaders, teams, and professionals.
Alongside my coaching work, I also had the honor of serving as a Mentor Coach within the Academy of Leadership Coaching & NLP (ALCN), supporting the development of new coaches internationally.
Over the years, through both my professional work and personal journey, I came to understand more deeply how interconnected leadership, communication, emotional stability, team dynamics, business growth, and personal well-being truly are.
Drawing from this experience, I developed The Calm Authority Framework™ — a holistic leadership and transformation framework that supports founders and leaders in navigating pressure, conflict, growth, and change with greater clarity, emotional stability, confidence, and sustainability.
As a parent of a teenager, I also deeply understand the importance of balance, presence, and building a life that supports both professional success and personal fulfillment.
In my free time, I enjoy skiing, hiking, and spending time with my family and close friends.
This is my journey.
And I would truly love to learn more about yours — and how I can support you in building the leadership, team, business, and life you truly want.
Case Studies
Case Study 1: From Conflict and Instability to Calm, Confident Leadership
A founder approached me during a period of rapid company growth. Externally, the business was expanding. Internally, tension with their co-founder had escalated to a point where even routine conversations triggered stress, frustration, and emotional reactions.
The founder felt exhausted, overwhelmed, and unable to delegate effectively. The constant tension was affecting their clarity, confidence, and leadership presence.
Through our work together, they learned how to regulate emotional reactions, communicate calmly even in difficult conversations, and express their needs clearly without escalating conflict. As their leadership stabilized, their communication improved significantly.
The result was not only preserved partnership stability, but also improved decision-making, stronger delegation, and restored leadership confidence. The company continued to grow, but now from a foundation of clarity and stability instead of tension.
Case Study 2: Rebuilding After Co-Founder Separation and Team Loss
One founder came to me after their co-founder left the company following prolonged conflict. Several team members and clients left as well, creating operational instability and emotional strain.
The founder was working long hours, carrying full responsibility alone, and questioning whether they could rebuild the company successfully.
We worked on restoring their emotional stability, rebuilding leadership confidence, and strengthening their communication and delegation. At the same time, we restructured the organization and developed leadership capacity within the remaining team.
Within months, team cohesion improved, mistakes decreased, and new leaders emerged internally. The founder regained confidence, restored stability in the business, and built a stronger and more resilient leadership structure than before.
Case Study 3: Rebuilding Confidence, Direction, and Business Growth After Separation
Another founder came to me shortly after separating from their business partner. They felt emotionally overwhelmed, uncertain about their future, and struggled with confidence, decision-making, and team leadership.
Together, we worked on releasing emotional tension from the separation, clarifying their vision, improving communication, and strengthening leadership skills.
As their internal stability returned, their business direction became clear. Their communication improved, their confidence grew, and they began attracting the right clients and collaborators.
Within a year, their business had grown significantly, and they were recognized as one of the top professionals in their field.
These transformations were not achieved through strategy alone.
They became possible because the founders restored leadership stability — emotionally, mentally, and structurally — and developed the calm authority required to lead their business forward.
And all it starts with leadership — its stability, inspiration, and ability to motivate and develop people.
Qualifications & Professional Development
My coaching work is grounded in internationally accredited training, continuous professional development, and over three decades of combined experience in business, leadership, and human development.
I have studied coaching, NLP, and leadership methodologies through international programs in the United States and Europe, accredited by leading professional organizations, including the International Coaching Federation (ICF).
These qualifications support my ability to work with founders and leaders at the deeper levels where leadership effectiveness, communication, decision-making, and team stability are formed.
Core Coaching Certifications
NLP Coach Certification — Academy of Leadership Coaching & NLP (ALCN), San Francisco, USA (2014)
ICF ACTP-accredited program providing advanced professional coach training.
Advanced Somatic Coaching Training & Mentor Coach Preparation — Academy of Leadership Coaching & NLP (ALCN), USA (2021)
Completed advanced internal training in NLP somatic coaching methodologies, including emotional regulation, nervous system stabilization, and transformational coaching processes, as part of professional development and preparation for a mentor coach role.
Global Coach Training Partner & Mentor Coach — Academy of Leadership Coaching & NLP (ALCN), USA (2021–2025)
Served in a mentoring role supporting the development of new professional coaches within an ICF-accredited training environment. Provided guidance, feedback, and mentor coaching to help students strengthen coaching mastery and professional readiness.
Advanced Coaching & Leadership Development
Coaching with Systemic Constellations — ICF CCE Program (2018)
Advanced systemic methodology supporting leaders in resolving complex relational and organizational dynamics.
The Pulse of Coaching — Advanced Mentor Coaching Program, ICF CCE (2015)
Professional development program focused on advanced coaching mastery and client transformation.
Certified NLP Practitioner — ITA / Sofia NLP Center (2014)
Certification signed by NLP co-founder John Grinder.
Emotional Intelligence, Leadership, and Communication Development (2009–Present)
Extensive ongoing training across multiple international programs focused on emotional intelligence, leadership development, and communication effectiveness.
Business, Entrepreneurship & Strategic Development Training
Certified Big Money Business Coach — Future Force Ltd, USA (2017)
Advanced Business Training for Coaches — Future Force Ltd, USA (2017)
Additional professional training in:
- Business development and entrepreneurship
- Leadership effectiveness and organizational growth
- Personal effectiveness and performance optimization
- Communication and behavioral change methodologies
Academic and Corporate Foundation
Master’s Degree in Banking & Finance
University of National and World Economy, Sofia
Advanced professional training (1996–2009) in:
- Corporate finance and financial analysis
- Banking, lending, and risk management
- Organizational development and expansion
- Audit, process optimization, and compliance
Continuous Professional Development
Professional coaching mastery is an ongoing process. I continuously expand my expertise through advanced training, research, and client work.
This allows me to integrate the most effective tools from coaching, somatic methodologies, leadership psychology, and business strategy — providing clients with practical, lasting transformation.
Today, I bring more than 30 years of combined experience across corporate finance, entrepreneurship, and leadership coaching to support founders and leaders in building stable leadership, cohesive teams, and sustainable success.
Invitation
If you would like to explore how this experience can support your leadership and business, you are welcome to connect with me.
Book a private conversation:
🌍 Contact form
📧 ivet@ivetpavlova.com
Letter of Gratitude from a client
To whom it may concern:
With this letter, I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Somatic Business, Leadership & Life Balance Coach.
I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life, I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.
During the coaching process, Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations where with the masterful questioning done by Ivet, I was able to see stressful situations in a new light and to solve problems with ease and joy.
Most importantly, I have realized that my own life is subject to modeling and refining by none other than myself. For the first time, I was able to shift my perspective on how I experience life. The stories that I’ve been telling myself started to dissipate slowly and I started to create new lines of thought and new, fresh perspectives for my future.
Ivet projects energy which is so subtle and humble, yet monumental in scale. Once you meet someone like her, you feel that this person is truly there to help you and that she’s able to swirl you into a vortex of greatness.
Her powerful coaching is rooted in her empathy and the pursuit of her mission to empower people to become their best selves and live their best lives. Her warmth and understanding, combined with a deep intuition in steering conversations in the right direction have made her one of the go-to persons for me whenever I face a challenging situation.
Since I started working with Ivet, I have recommended her to many of my friends who are business owners or are moving forward in the next phase of their career or family life. I’d like to express my sincerest gratitude for the transformation Ivet has helped me achieve and would be willing to share my experience with anyone seeking a recommendation for a coach.
Sincerely,
Angelina Penkova, Jan 2019
- Owner of Marketing Consulting Agency comtrail.eu.
- Co-owner of Customer Experience Consulting company Loyalty First
- Co-owner of Thai Massage Studio thaimout.eu
- And a person who is curious and excited about life
You can read more about what happy customers say here.
My Story – Part I: Corporate Journey & the Leadership Lessons That Shaped My Work
For about 15 years, I built my career in Bulgaria’s corporate financial sector, moving through roles as an external and internal auditor, branch network development specialist, and financial analyst in SME lending.
Each role expanded my perspective and gave me a deeper understanding of how businesses function — from operational detail and risk management to organizational growth, restructuring, leadership dynamics, and business sustainability.
As an auditor, I developed strong analytical thinking and learned to look beneath the surface of systems, processes, and organizational structures — identifying risks, inefficiencies, and gaps, and proposing solutions for improvement and change.
Later, while working in branch network development within the same bank, I participated in a large branch expansion and restructuring project in a consulting role. This experience allowed me to observe leadership closely — how leaders communicate during change, how teams respond to pressure, and how different leadership styles influence people, culture, and results.
As a financial analyst working with small and medium-sized businesses, I evaluated business models, scalability, operational structures, and leadership capability before financing decisions were made. I explored not only the business potential of projects across different industries, but also the leadership capacity behind them.
Through this experience, I saw very clearly how leadership quality directly impacts business growth, team effectiveness, long-term sustainability, and ultimately the success of the business itself.
Looking back, these years gave me both the big picture and the practical detail of how businesses grow, how people work together, and how leadership shapes not only results, but also the experience people have inside organizations.
At the same time, I became deeply curious about people and human behavior.
I often found myself asking questions like:
- Why are some people more successful than others, even in similar conditions?
- Why do some leaders naturally attract trust, loyalty, and engagement, while others struggle?
- Why do some teams collaborate with ease, while others experience tension and conflict?
- Why do some people sustain high performance without losing balance, while others burn out?
- How can people communicate better, feel better, and succeed at the same time?
After the birth of my son, this curiosity deepened even more. I wanted to become also a conscious and emotionally present parent. This led me to begin reading and exploring topics such as positive psychology, emotional intelligence, communication, personal development, and human behavior.
Gradually, many of the questions I had carried for years began to find answers.
I started understanding more deeply how emotional patterns, communication, stress, beliefs, and inner stability influence not only personal fulfillment, but also leadership effectiveness, relationships, decision-making, and success itself.
This changed me personally. It changed the way I communicated, the way I approached challenges, and the way I understood leadership and human potential.
Over time, I continued learning and applying these principles in my own life. When I discovered coaching and NLP, I recognized in them the methodology and profession through which I could be most helpful to people, and I chose to follow that path.
On one hand, this became a journey of learning, practice, and deep personal growth for me. On the other, it allowed me to combine my business experience with deep transformational work through which I partner with people to unlock their full potential, achieve the results they desire, and move toward their dreams much faster.
What began as curiosity slowly became a calling. And it became the foundation of the work I do today.
My Story - Part II: Entrepreneurship, Coaching, and Leadership Transformation
As my maternity leave came to an end, I felt a strong inner calling to help people live healthier, happier, and more successful lives. In 2011, I took the leap into entrepreneurship and began my journey as a wellness consultant. In 2013, I completed certifications in wellness, deepening my understanding of how physical, emotional, and mental well-being influence both personal fulfillment and professional effectiveness.
During this period, I personally experienced the transformative power of coaching and NLP. I realized I had found the methodology that could help people create deep and lasting change — not only at the level of behavior, but also at the level of emotional stability, identity, leadership, and life direction.
In 2014, I became a certified NLP Practitioner in Sofia and later traveled to California to complete my NLP Coach certification with the Academy of Leadership Coaching & NLP (ALCN). This experience opened the door to a completely new level of personal and professional growth for me.
At that time, coaching was still relatively unknown in Bulgaria. In 2015, I joined ICF Bulgaria and became actively involved in supporting the development of coaching as a recognized professional discipline in the country.
I first served as Assistant to the Board of Directors and later became a Board Member responsible for Coaching Education and Professional Development. Together with my colleagues, we organized conferences, educational programs, and professional events that helped introduce coaching to the broader business community and supported its growth in Bulgaria.
Over the following years, I continued expanding my expertise through advanced training in NLP Somatic Coaching, systemic coaching approaches, emotional intelligence, stress regulation, leadership development, entrepreneurship, communication, and human behavior.
At the same time, building and growing my own business gave me another important perspective — the lived experience of entrepreneurship itself.
Through my own journey, I experienced firsthand the uncertainty, responsibility, pressure, self-doubt, courage, persistence, and personal growth that often come with building something from the ground up.
There was a lot of stress, but also a lot of joy, meaning, and transformation.
I learned how different entrepreneurship is from working as an employee. I learned how much inner growth leadership often requires. I learned how important emotional resilience, communication, clarity, and self-leadership become during difficult periods of growth and uncertainty.
This experience later became incredibly valuable in my work with founders and business leaders.
As I began working more closely with entrepreneurs, founders, and leadership teams, I noticed that many challenges extended far beyond strategy and execution. Leaders were often struggling with pressure, communication difficulties, team tension, conflict, emotional overwhelm, uncertainty, and balancing business success with personal well-being.
Many founders also began asking me to support not only them individually, but their teams as well.
This led me to start developing trainings focused on communication, emotional intelligence, collaboration, conflict resolution, and healthier team dynamics. Over time, this work evolved into the creation of The Art of Effective Positive Communication & Collaboration Academy, where I now offer structured trainings for founders, leaders, teams, and professionals.
Alongside my coaching work, I also had the honor of serving as a Mentor Coach within the Academy of Leadership Coaching & NLP (ALCN), supporting the development of new coaches internationally.
Over the years, through both my professional work and personal journey, I came to understand more deeply how interconnected leadership, communication, emotional stability, team dynamics, business growth, and personal well-being truly are.
Drawing from this experience, I developed The Calm Authority Framework™ — a holistic leadership and transformation framework that supports founders and leaders in navigating pressure, conflict, growth, and change with greater clarity, emotional stability, confidence, and sustainability.
As a parent of a teenager, I also deeply understand the importance of balance, presence, and building a life that supports both professional success and personal fulfillment.
In my free time, I enjoy skiing, hiking, and spending time with my family and close friends.
This is my journey.
And I would truly love to learn more about yours — and how I can support you in building the leadership, team, business, and life you truly want.
Case Studies
Case Study 1: From Conflict and Instability to Calm, Confident Leadership
A founder approached me during a period of rapid company growth. Externally, the business was expanding. Internally, tension with their co-founder had escalated to a point where even routine conversations triggered stress, frustration, and emotional reactions.
The founder felt exhausted, overwhelmed, and unable to delegate effectively. The constant tension was affecting their clarity, confidence, and leadership presence.
Through our work together, they learned how to regulate emotional reactions, communicate calmly even in difficult conversations, and express their needs clearly without escalating conflict. As their leadership stabilized, their communication improved significantly.
The result was not only preserved partnership stability, but also improved decision-making, stronger delegation, and restored leadership confidence. The company continued to grow, but now from a foundation of clarity and stability instead of tension.
Case Study 2: Rebuilding After Co-Founder Separation and Team Loss
One founder came to me after their co-founder left the company following prolonged conflict. Several team members and clients left as well, creating operational instability and emotional strain.
The founder was working long hours, carrying full responsibility alone, and questioning whether they could rebuild the company successfully.
We worked on restoring their emotional stability, rebuilding leadership confidence, and strengthening their communication and delegation. At the same time, we restructured the organization and developed leadership capacity within the remaining team.
Within months, team cohesion improved, mistakes decreased, and new leaders emerged internally. The founder regained confidence, restored stability in the business, and built a stronger and more resilient leadership structure than before.
Case Study 3: Rebuilding Confidence, Direction, and Business Growth After Separation
Another founder came to me shortly after separating from their business partner. They felt emotionally overwhelmed, uncertain about their future, and struggled with confidence, decision-making, and team leadership.
Together, we worked on releasing emotional tension from the separation, clarifying their vision, improving communication, and strengthening leadership skills.
As their internal stability returned, their business direction became clear. Their communication improved, their confidence grew, and they began attracting the right clients and collaborators.
Within a year, their business had grown significantly, and they were recognized as one of the top professionals in their field.
These transformations were not achieved through strategy alone.
They became possible because the founders restored leadership stability — emotionally, mentally, and structurally — and developed the calm authority required to lead their business forward.
And all it starts with leadership — its stability, inspiration, and ability to motivate and develop people.
Qualifications & Professional Development
My coaching work is grounded in internationally accredited training, continuous professional development, and over three decades of combined experience in business, leadership, and human development.
I have studied coaching, NLP, and leadership methodologies through international programs in the United States and Europe, accredited by leading professional organizations, including the International Coaching Federation (ICF).
These qualifications support my ability to work with founders and leaders at the deeper levels where leadership effectiveness, communication, decision-making, and team stability are formed.
Core Coaching Certifications
NLP Coach Certification — Academy of Leadership Coaching & NLP (ALCN), San Francisco, USA (2014)
ICF ACTP-accredited program providing advanced professional coach training.
Advanced Somatic Coaching Training & Mentor Coach Preparation — Academy of Leadership Coaching & NLP (ALCN), USA (2021)
Completed advanced internal training in NLP somatic coaching methodologies, including emotional regulation, nervous system stabilization, and transformational coaching processes, as part of professional development and preparation for a mentor coach role.
Global Coach Training Partner & Mentor Coach — Academy of Leadership Coaching & NLP (ALCN), USA (2021–2025)
Served in a mentoring role supporting the development of new professional coaches within an ICF-accredited training environment. Provided guidance, feedback, and mentor coaching to help students strengthen coaching mastery and professional readiness.
Advanced Coaching & Leadership Development
Coaching with Systemic Constellations — ICF CCE Program (2018)
Advanced systemic methodology supporting leaders in resolving complex relational and organizational dynamics.
The Pulse of Coaching — Advanced Mentor Coaching Program, ICF CCE (2015)
Professional development program focused on advanced coaching mastery and client transformation.
Certified NLP Practitioner — ITA / Sofia NLP Center (2014)
Certification signed by NLP co-founder John Grinder.
Emotional Intelligence, Leadership, and Communication Development (2009–Present)
Extensive ongoing training across multiple international programs focused on emotional intelligence, leadership development, and communication effectiveness.
Business, Entrepreneurship & Strategic Development Training
Certified Big Money Business Coach — Future Force Ltd, USA (2017)
Advanced Business Training for Coaches — Future Force Ltd, USA (2017)
Additional professional training in:
- Business development and entrepreneurship
- Leadership effectiveness and organizational growth
- Personal effectiveness and performance optimization
- Communication and behavioral change methodologies
Academic and Corporate Foundation
Master’s Degree in Banking & Finance
University of National and World Economy, Sofia
Advanced professional training (1996–2009) in:
- Corporate finance and financial analysis
- Banking, lending, and risk management
- Organizational development and expansion
- Audit, process optimization, and compliance
Continuous Professional Development
Professional coaching mastery is an ongoing process. I continuously expand my expertise through advanced training, research, and client work.
This allows me to integrate the most effective tools from coaching, somatic methodologies, leadership psychology, and business strategy — providing clients with practical, lasting transformation.
Today, I bring more than 30 years of combined experience across corporate finance, entrepreneurship, and leadership coaching to support founders and leaders in building stable leadership, cohesive teams, and sustainable success.
Invitation
If you would like to explore how this experience can support your leadership and business, you are welcome to connect with me.
Book a private conversation:
🌍 Contact form
📧 ivet@ivetpavlova.com
Letter of Gratitude from a client
To whom it may concern:
With this letter, I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Somatic Business, Leadership & Life Balance Coach.
I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life, I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.
During the coaching process, Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations where with the masterful questioning done by Ivet, I was able to see stressful situations in a new light and to solve problems with ease and joy.
Most importantly, I have realized that my own life is subject to modeling and refining by none other than myself. For the first time, I was able to shift my perspective on how I experience life. The stories that I’ve been telling myself started to dissipate slowly and I started to create new lines of thought and new, fresh perspectives for my future.
Ivet projects energy which is so subtle and humble, yet monumental in scale. Once you meet someone like her, you feel that this person is truly there to help you and that she’s able to swirl you into a vortex of greatness.
Her powerful coaching is rooted in her empathy and the pursuit of her mission to empower people to become their best selves and live their best lives. Her warmth and understanding, combined with a deep intuition in steering conversations in the right direction have made her one of the go-to persons for me whenever I face a challenging situation.
Since I started working with Ivet, I have recommended her to many of my friends who are business owners or are moving forward in the next phase of their career or family life. I’d like to express my sincerest gratitude for the transformation Ivet has helped me achieve and would be willing to share my experience with anyone seeking a recommendation for a coach.
Sincerely,
Angelina Penkova, Jan 2019
- Owner of Marketing Consulting Agency comtrail.eu.
- Co-owner of Customer Experience Consulting company Loyalty First
- Co-owner of Thai Massage Studio thaimout.eu
- And a person who is curious and excited about life
You can read more about what happy customers say here.
Explore my coaching & trainings programs here:
The Art of Effective Positive Communication & Collaboration Academy
For more information, contact me here!
