About me and my job

When you find yourself stuck, unsure of how to move forward, or feeling as if you’re spinning in one place with no clear path ahead, it’s time to consider hiring a coach. A good coach can provide clarity, and a skilled NLP coach goes further by helping you navigate emotions and hidden feelings that may be keeping you stuck. A seasoned NLP Somatic coach, who have incorporated a holistic approach for solving business, leadership and life balance challenges, takes your journey to the next level, revealing answers beyond the obvious. 

If this coach brings extensive business and life experience and has undergone significant personal transformation, you stand to gain even more from their knowledge and the intuition developed through their own journey. Moreover, if they’ve chosen this path because they’ve found their life purpose, their dedication to helping you will be unmatched.

Welcome to the realm of holistic solutions for navigating the complexities of business, leadership, and life.

Hello, I am Ivet Pavlova, a seasoned NLP Somatic Business, Leadership & Life Balance Coach, International Trainer, and Mentor Coach.

Perhaps you’ve already gathered this from the description above — yes, this is me and what I offer to those who work with me, and much more.

With a deep understanding of human dynamics and a passion for empowering individuals, I specialized in supporting business owners, corporate leaders, new entrepreneurs, start-up and scale-up founders in overcoming challenges and achieving their aspirations through individual coaching and trainings.

At the heart of my coaching approach lies a commitment to fostering personal and professional growth with ease, love, and empathy. Drawing upon my wealth of experience, I guide my clients through transformational journeys, helping them navigate obstacles, unlock their full potential, and cultivate a balanced and fulfilling life.

My holistic approach recognizes the interconnected nature of business, leadership, and life balance.

Informed by my diverse experiences, I’ve learned that if we neglect one or another, it impacts badly other two areas. And it is so easy for people to fall in this trap by focusing mainly on their business goals as figures and deadlines. Therefore, I integrate these three elements into my coaching methodology and in my trainings to provide comprehensive support, helping clients achieve holistic success and maintain fulfillment over the long term.

Besides working with leaders individually, one of my key passions lies in cultivating effective and cohesive teams within organizations.

In addition to my individual coaching programs, I have designed author training programs to support my clients’ teams in growing together with their leader. These programs culminated in the creation of The Art of Effective Positive Communication and Collaboration Academy, with the purpose of making my training available to more people and companies.

By nurturing a positive company culture where individuals can thrive, I facilitate environments conducive to success and innovation. These tools, derived from my professional and personal development journey, are curated for swift results and easy daily use.

All my coaching programs and trainings are highly personalized, aiming to swiftly address challenges. Constructed collaboratively with my clients, they witness and experience positive results in a remarkably short period. Grounded in the wellness concept and my commitment to providing the best service, these programs bring about transformation and positive solutions.

Beyond my work with established professionals, I am deeply passionate about training and mentoring new coaches, equipping them with the tools and insights needed to make a positive impact in Bulgaria and globally. In my role as a Global Coach Training Partner for Academy of Leadership Coaching and NLP (ALCN), I play a pivotal role in shaping the next generation of coaches worldwide. Partnering with ALCN is an honor for me and inspiration because it allows me to contribute to more people bringing more light into the world.

Find more about me here: 

For about 15 years in Bulgaria's corporate financial sector, I transitioned through a few roles (external auditor, internal auditor, branch networking developer, and investment analyst in SME lending department) that gave me enormous knowledge on finance and business operations like how expansion, reorganization and risk management in large organizations, small and medium business are implemented, leadership dynamics, and the diverse challenges individuals face across industries. So I can say that I got a big picture in combination with huge details of practical knowledge about how different size businesses are functioning, the challenges people have, and how the different leadership styles impact peoples’ effectiveness, lives and business results.

While immersed in the corporate world, I often pondered:

  • Why are some people successful while others are not?
  • Why do some projects flourish while others falter?
  • What makes certain leaders toxic, losing talents, while others effortlessly attract and retain talents?
  • Why do some teams thrive in open cooperation while others are marred by tension and conflicts?
  • Why are some individuals remarkably efficient while others struggle to balance work and personal life?
  • How can people communicate better, enhance their well-being, and achieve greater success simultaneously?

After the birth of my son, I delved into personal development and wellness literature because I wanted to be a good parent to my child. This journey transformed my communication style and lifestyle, answering many lingering questions. Later in my coaching journey I found answers to all my questions as well as to many others that were coming up with my personal and professional growth. More over I found the tools for creating fast and lasting changes that serve people better. Motivated by this firsthand understanding, I developed a holistic coaching approach aimed at empowering individuals to overcome challenges and find fulfillment in both their professional and personal lives. Learn more below:

As my maternity leave ended, I felt a strong inner calling to help others lead healthier, happier and more successful lives. Thus, I took the leap into entrepreneurship in 2011, starting as a wellness consultant. I took certifications in wellness in 2013. Discovering personally the power of coaching and NLP, I recognized in them the methodology I need to follow my inner calling. I took my first certification as NLP practitioner in Sofia in April 2014 and I traveled to San Francisco California where I took my certification as an NLP coach in Academy of Leadership Coaching and NLP (ALCN) in August 2014. Over the last decade I dedicated myself to continuous growth, culminating in becoming an NLP Somatic Coach accredited by ICF, International Trainer and Mentor coach in ALCN. Additionally, I mastered tools in stress release, emotional intelligence, business development, leadership, entrepreneurship, and more.

And almost for 7 years, I offer holistic coaching programs tailored to clients' unique needs and goals, ensuring lasting transformation and rapid results, which I enrich with new knowledge and tools every year. During the years I have created author trainings to support my clients' teams to grow together with their leaders by improving their communication and collaboration. I help them become cohesive teams where people feel good and give the best from themselves. This culminated in creating my own Academy - The Art of Effective Positive Communication and Collaboration Academy. Its purpose is to make my trainings available to more leaders and their teams, and to help more people create a positive environment where people thrive. 

For over 13 years in entrepreneurship I may say that this was a transformative journey of a huge personal growth, overcoming fears, uncertainties, and pushing beyond my comfort zone. There was a lot of stress and a lot of joy. I learned how to be calm and stay on my path although the difficulties during the first years. Being an entrepreneur is so different from being an employee. It requires such a big shift in the mindset in order to succeed and stay on this path. I acquired many new skills and wisdom during the process. And it worth each day. I am so grateful for going through all these. And my experience is so helpful when I coach new and experienced entrepreneurs.  And my corporate experience is every valuable for my corporate clients too. 

Drawing from my extensive knowledge and experience, I have developed a holistic approach for solving challenges in business, leadership and life, that together with my high intuition and ability to create a profoundly empathic and safe space, makes my coaching very powerful for my clients.

As a parent of a teenager, I understand the value of a well-balanced lifestyle and I encourage my clients to create their own life balance too.

In my leisure time, I enjoy skiing, hiking, and time with family and friends. This is me and I would love too know you too and how I can contribute to you! Write to me in the contact form here. See you soon!

Example 1: A client who approached me feeling overwhelmed by communication and leadership challenges in their business, many business ideas, sleep problems, lack of focus, energy and presence, hence having impulsive reactions to others that led to distancing. By addressing their stress levels first, then working on how to priorities things and creating new habits, we created a foundation for clarity and emotional balance. Subsequently, we delved into their business challenges, focusing on effective communication strategies. As a result of our sessions, the client reported significant improvements in team dynamics, communication effectiveness, sleep quality and personal productivity. They noted feeling more confident, calm, and fulfilled in their professional role and in life.

Example 2: A client approached me during a period of rapid company growth, facing conflicts with their co-partner and struggling to balance personal and professional demands. Through our work together, we established a holistic approach to prioritize their well-being alongside business objectives. After working on stress and negative emotions release, getting in a calm inner state, then we developed a new strategy for solving conflicts with empathy to themselves and their co-partner. Then we worked on new habits for self-care. As a result, they reported improved interpersonal skills, enhanced self-understanding, cultivating more optimistic mindset and a newfound sense of inner balance and confidence.

Several years later, they reported that they no longer experience negative emotions during conflict situations. Even if tension arises within them, they can release the emotion within a minute and continue discussions calmly and confidently. This transformation saves them hours and days previously spent in inefficiency, as was the case before our coaching sessions.

Example 3: A client approached me because they wanted to grow their production business but felt stuck and unable to move forward. As we delved into their challenges, numerous fears surfaced: fear of failure, fear of success, fear of communicating this desire with their business partners, fear of how future growth would impact their personal life and time with family. They feared not knowing how to motivate their workers to actively participate in the growth and how to delegate responsibilities, as the leader lacked trust in their employees. Consequently, the leader was controlling all operations, leaving themselves with no time to work on the new products they wished to create. This is a good example of individuals who love to create - the Creators. Usually, they need to make a shift inside them and to learn new skills to become inspiring and effective leaders, which was the focus of our coaching sessions. 

Fears typically arise from two reasons: 1) lack of clarity on how to proceed, and 2) an emotional response to past experiences that require detachment. So, we began working on releasing fears, cultivating calmness, and gaining clarity on how to achieve the desired growth. Next, we focused on building confidence in their new leadership role, supporting team members to grow alongside them by taking on new responsibilities and sharing control of operations. We worked on developing new leadership skills, creating a new structure, and defining new roles. Then, we concentrated on effectively communicating these changes to team members and co-partners. Additionally, we addressed how to manage and forecast cash flow successfully to ensure smooth financial support for business growth. Last but certainly not least, we worked on managing their time effectively to maintain a balanced lifestyle. Within a year, they experienced significant growth, introducing new product lines and achieving sustainable business results and growth. Today, they successfully manage their own new trademark.

These clients exemplify the profound and lasting transformative impact of my holistic coaching methodology.

I have studied coaching, NLP, and other methodologies through international programs in the USA and Bulgaria, accredited by leading organizations in their respective fields.

Core certifications:

Certified NLP coach in the Academy of Leadership Coaching and NLP (ALCN), in San Francisco, USA, in Aug. 2014, an ACTP program accredited by ICF (International Coaching federation). Upgraded to NLP Somatic Coach and becoming a Global Coach Training Partner in ALCN in 2021, with a mentoring role for the students in coaching. 

Additional qualifications:

  • Certified practitioner of NLP Classic Code by ITA at Sofia NLP Center, Bulgaria, a certification signed by the co-founder of NLP John Grinder  (Apr. 2014).
  • The Pulse of Coaching - Group mentoring program, at Mentor Coaches Sofia. (ICF, CCE program for gaining advanced level of coaching skills) (Certification – Sep. 2015)
  • Certified Big Money Business Coach, in San Diego, USA, by Future Force Ltd (Feb. 2017)
  • Training for coaches in Fort Lauderdale, USA, Future Force Ltd program (July 2017)
  • Additional trainings in business development, entrepreneurship, personal effectiveness, and others (2016-2021+) - different trainers from the USA
  • Coaching with system constellations (ICF, CCE program in Sofia, trainer Kim Leischner, Canada) (May 2018)
  • Emotional intelligence & healing (different schools and methodologies, 2010-2021).
  • Developing empathic leadership and communication style - different programs and resources (2009-2021+)
  • Certifications in wellness (2013), continuous exploration and learning in the area of wellness concept with personal and professional interest 2009-2021+
  • Master’s degree in Banking & Finance, University of National and World Economy, Sofia (1995)
  • Additional qualifications (1996-2009) in corporate finance, financial analyses and investments, banking, risk management, auditing, auditing of processes, legislation in banking, liquidity and cash flow, lending to small, medium and large companies, reorganization and expansion of large business and others.

I constantly learn new things and develop as a coach and as a person, and it reflects in my programs annually. I will bring my whole 28+ years experience to you and provide you with the tools to solve your challenges.

Connect with me for a Chemistry Coaching Call here. 

To whom it may concern:

With this letter, I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Somatic Business, Leadership & Life Balance Coach.

I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life, I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.

During the coaching process, Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations where with the masterful questioning done by Ivet, I was able to see stressful situations in a new light and to solve problems with ease and joy.

Most importantly, I have realized that my own life is subject to modeling and refining by none other than myself. For the first time, I was able to shift my perspective on how I experience life. The stories that I’ve been telling myself started to dissipate slowly and I started to create new lines of thought and new, fresh perspectives for my future.

Ivet projects energy which is so subtle and humble, yet monumental in scale. Once you meet someone like her, you feel that this person is truly there to help you and that she’s able to swirl you into a vortex of greatness.

Her powerful coaching is rooted in her empathy and the pursuit of her mission to empower people to become their best selves and live their best lives. Her warmth and understanding, combined with a deep intuition in steering conversations in the right direction have made her one of the go-to persons for me whenever I face a challenging situation.

Since I started working with Ivet, I have recommended her to many of my friends who are business owners or are moving forward in the next phase of their career or family life. I’d like to express my sincerest gratitude for the transformation Ivet has helped me achieve and would be willing to share my experience with anyone seeking a recommendation for a coach.


Angelina Penkova, Jan 2019

  • Owner of Marketing Consulting Agency comtrail.eu.
  • Co-owner of Customer Experience Consulting company Loyalty First
  • Co-owner of Thai Massage Studio thaimout.eu
  • And a person who is curious and excited about life

 You can read more about what happy customers say here.


Explore my coaching & trainings programs here:

Holistic Business, Leadership & Life Balance Coaching Solutions to Challenges

Next Level Holistic Leadership Coaching Solutions to Challenges and Growth

Unlock Your Full Potential and Create Fulfilling Life Balance Coaching Solutions

The Art of Effective Positive Communication & Collaboration Academy

For more information, contact me here!