About me and my job

When you find yourself stuck, unsure of how to move forward, or feeling as if you’re spinning in one place with no clear path ahead, it’s time to consider hiring a coach. A good coach can provide clarity, and a skilled NLP coach goes further by helping you navigate emotions and hidden feelings that may be keeping you stuck. A proficient NLP coach, incorporating somatic, healing, and energy tools alongside standard coaching approaches, takes your journey to the next level, revealing answers beyond the obvious.

If this coach brings extensive business and life experience and has undergone significant personal transformation, you stand to gain even more from their knowledge and the intuition developed through their own journey. Moreover, if they’ve chosen this path because they’ve found their life purpose, their dedication to helping you will be unmatched.

Hello, I am Ivet Pavlova,

an NLP Somatic Coach and Mentor Coach

Business, Leadership & Life Balance Coach & Trainer.

Perhaps you’ve already gathered this from the description above — yes, this is me and what I offer to those who work with me, and much more.

As of September 2023, for nine years, I have partnered with business owners and leaders in companies, new entrepreneurs, and Start-up and Scale-up founders. My mission is to assist in solving business development challenges, addressing communication issues within teams, fostering leadership growth, and enhancing life balance with joy, love, and empathy. Together, we create a positive environment where people can truly blossom!

We are all accountable for the outcomes we achieve in both business and life. However, our past doesn’t define us; we have the power to reshape our reality by enhancing ourselves, shifting our perspectives, connecting with positive energy, and discovering new solutions on a higher energy level of love, empathy, gratitude, appreciation, and joy. This transformative process is at the core of what I do with my clients, utilizing coaching, NLP, and somatic tools.

  • As Daniel Goleman emphasizes in his book “What Makes a Leader,” part of HBR’s 10 must-reads on Emotional Intelligence, “The mood of the leader travels quickly among the people and has a direct impact on the financial results of the companies.”

I’ve crafted a holistic approach to address challenges in both business and life because I firmly believe in the interconnectedness of business, leadership, and life balance. Developing them collectively and maintaining this delicate balance over the short and long term enables us to offer the best of ourselves to others.

My coaching strength lies in intuitively understanding the unique needs of individuals and providing them with the appropriate tools to connect with the resources they require, achieving their goals with ease. This talent has been honed through my highly developed intuition, coupled with my extensive business and personal experience—nine years as a coach, twelve years as an entrepreneur, and fifteen years as an employee in the financial industry. I’m also a parent, a life partner, and someone who loves to continually study and grow both personally and professionally to serve people in the best possible way—a core value of mine.

In addition to my individual coaching programs, which you can explore here, I’ve designed author training programs, which you cane see here. These sessions are transformational, infused with coaching elements for self-awareness, and incorporate practical tools from coaching, NLP, nonviolent communication, and other methodologies. These tools, derived from my professional and personal development journey, are curated for swift results and easy daily use.

All my coaching programs and trainings are highly personalized, aiming to swiftly address challenges. Constructed collaboratively with my clients, they witness and experience positive results in a remarkably short period. Grounded in the wellness concept and my commitment to providing the best service, these programs bring about transformation and positive solutions.

Throughout my career as a coach and trainer, I’ve partnered with leaders and companies across various industries, including IT & Technology, Financial, Legal, Marketing, Tourism, Education, Pharmacy, Co-working spaces, Outsourcing, Wellness & Beauty, Real estate investments and management, production & trade of goods, and others, as well as coaches around the world.

I’ve assisted many individuals, and I am eager to extend my help to you as well.

Coaching became a natural progression for me after spending 15 years in the banking industry. Throughout this tenure, I gained invaluable and diverse experience in banking, finance, business development, auditing, risk and efficiency assessments, process reorganization, and the expansion of a major bank in Bulgaria. I was also involved in investment analyses and loan proposals supporting projects across various industries in small, medium, and large companies.

While immersed in the corporate world, I often pondered:

  • Why are some people successful while others are not?
  • Why do some projects flourish while others falter?
  • What makes certain leaders toxic, losing talent, while others effortlessly attract and retain talent?
  • Why do some teams thrive in open cooperation while others are marred by tension and conflicts?
  • Why are some individuals remarkably efficient while others struggle to balance work and personal life?
  • How can people communicate better, enhance their well-being, and achieve greater success simultaneously?

Answers and solutions emerged from the wellness concept and the methodologies I delved deeply into. Integrating my knowledge and experience, I crafted programs designed to offer swift solutions to these challenges and facilitate the necessary transformations. It brings immense joy to contribute positively to individuals and organizations as a coach and trainer.

My Journey into Coaching:

In 2009, with the birth of my son, I delved into children's psychology books, aiming to foster his happiness and success. Following the guidance in these books, I transformed my communication style, experiencing positive changes for myself, my son, and my family.

A shift to a healthier and more balanced diet marked another significant change. Attending various programs on healthy nutrition, coupled with our consistent engagement in sports, brought tangible differences. Unhealthy symptoms vanished, and I became more focused and energized. My ability to concentrate and my immune system improved significantly.

In 2011, I ventured into entrepreneurship as a wellness consultant, aiming to assist more people in creating healthier lifestyles. By 2013, I obtained certifications as an instructor in fitness nutrition, aerobics, step aerobics, and Pilates.

Desiring to support people in a more holistic way, I embarked on a substantial learning journey, attaining my first NLP certification in Bulgaria in 2014. This journey led me to San Francisco, USA, for certification as an NLP coach for leaders. Since then, I've accumulated additional certifications from various international programs, continually expanding the scope of my coaching and training. Each year brings new tools and knowledge, enhancing my ability to provide high-class holistic solutions.

Now, I am living my dream, supporting individuals in their journey and guiding them through positive transformations as a business, leadership, and life-balance coach and trainer.

In 2021, I became an associated coach in the Academy of Leadership Coaching and NLP, assuming a mentoring role for new coaches. Sharing my expertise and supporting others in developing their coaching skills brings me immense fulfillment.

Discover what my happy customers say here.

Working as a Business, Leadership & Life Balance coach and trainer, I've built my practice on the wellness model. I firmly believe that it is the path to a fulfilling and happy life, unlocking the full potential of individuals and businesses alike.

I love to achieve my goals fast, with ease and with joy. I believe that many people want this as well. That’s why I've created a special selection of methodologies, including Coaching, NLP, somatic tools, emotional intelligence, systemic constellations, wellness concept, the science of personal efficiency, and others. These methodologies have a holistic approach, drawing from neurosciences, positive psychology, linguistics, physiology, and eastern spiritual practices for wellbeing. They explore how we interact, learn, perceive information, process it internally, and react to it.

These methodologies provide solutions and outline the path to achieve better results. They guide us on how to communicate effectively, enhance our business, manage stress, handle emotions, and improve overall health and success. Most importantly, these methodologies offer a plethora of tools and exercises, supporting individuals in making positive changes swiftly, effortlessly, and with inspiration.

As a coach, I tailor these methodologies to meet my clients' unique needs, guiding them to navigate their current situations and create a better future.

Wellness Concept:

According to The World Health Organization, wellness is "...a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity." According to The National Wellness Institute of the USA, wellness is "a conscious, self-directed and evolving process of achieving full potential… By applying the model, a person becomes aware of the interconnectedness of each dimension of it and how they contribute to healthy living, for the community and environment.”

The basics of the wellness concept bring us to the early 60s of the last century. Since then it was developed and enlarged based on science and the findings of interconnections in the world we live in, as well as the understanding that our health, relationships, and success in life depend on the way we communicate, the choices we make and the integrated behavior of body, mind, soul, and spirit. Wellness is about how to learn to love and accept ourselves as we are. But it also leads us to the appreciation that everything we do, think, feel, and believe has an impact on our state of health and performance, and we can choose to change our behavior and actions to improve them. Wellness means a lifestyle where everyone envelops their own full potential. Wellness is a choice and constant improvement, a process that does not have an end but helps us experience health and happiness in each moment, here and now. Ultimately, it leads us to understand that what we receive from the environment (surrounding), we process it, and what we return back to our environment (surroundings), has an impact on it, and returns back to us again as a mirror to our behavior, energy, and mindset.

The Six Dimensions of wellness model, developed by Dr. Bill Hettler, co-founder of the National Wellness Institute (NWI) in the USA, is an interdependent model. It provides basic categories from which NWI and wellness coaching derive their resources and services. By applying the model, a person becomes aware of the interconnectedness of each dimension and how they contribute to healthy living, for the community and environment. These six dimensions are emotional wellness, occupational wellness, physical wellness, social wellness, spiritual wellness, and intellectual wellness. And some other enlarged concepts about wellness, include also environmental wellness, concerning ecology, and living in a clean environment.

Getting hands-on with this methodology and using all my professional and personal experience, I help people raise their wellness level in all six dimensions.

You can see what happy customers say herе.

How does our individual coaching program work? This personalized online coaching process is designed for business leaders, conducted in partnership with me. It provides you with dedicated time and a confidential virtual space to support you as a leader in navigating challenging situations in both business and life, unlocking your new potential.

As your coach, and based on our discussions, I will equip you with the necessary tools to address your specific challenges and find effective solutions. You will provide the content.

The outcomes depend on your willingness to actively participate. You will assess the results after each coaching session. All results, including emotional ones, are measurable.

We will meet online either 2 or 4 times a month, depending on your schedule and coaching needs.

The duration of the process is tailored to your individual transformational needs, as you seek new solutions and personal growth. It might take 3 months, or extend to 6, 9 or 12+ months, depending on the nature of your challenges and your desire for growth.

For more information and a free consultation, please contact me here!

I have studied coaching, NLP, and other methodologies in international programs in the USA and Bulgaria, accredited by the leading organizations in their fields.

  • Certified NLP coach in the Academy of Leadership Coaching and NLP, in San Francisco, USA, ACTP program accredited by ICF (Aug. 2014). In year 2021 I became and Associated Coach in the Academy with a mentoring role for the students in coaching. And I obtained additional qualification as an NLP somatic coach and mentor coach. I enjoy being mentor for the new coaches very much.
  • Certified practitioner of NLP Classic Code by ITA at Sofia NLP Center, Bulgaria, a certification signed by the co-founder of NLP John Grinder  (Apr. 2014).
  • The Pulse of Coaching - Group mentoring program, at Mentor Coaches Sofia. (ICF, CCE program for gaining advanced level of coaching skills) (Certification – Sep. 2015)
  • Certified Big Money Business Coach, in San Diego, USA, by Future Force Ltd (Feb. 2017)
  • Training for coaches in Fort Lauderdale, USA, Future Force Ltd program (July 2017)
  • ACC coach, accredited by ICF Global (Nov. 2017). 
  • In process of taking PCC accreditation (Sept-Dec 2023)
  • Additional trainings in business development, entrepreneurship, personal effectiveness, and others (2016-2021+) - different trainers from the USA
  • Coaching with system constellations (ICF, CCE program in Sofia, trainer Kim Leischner, Canada) (May 2018)
  • Emotional intelligence & healing (different schools and methodologies, 2010-2021).
  • Developing empathic leadership and communication style - different resources (2009-2021+)
  • Certifications in wellness (2013), continuous exploration and learning in the area of wellness concept with personal and professional interest 2009-2021+
  • Master’s degree in Banking & Finance, University of National and World Economy, Sofia (1995)
  • Additional qualifications (1996-2009) in financial analyses and investments, banking, risk management, auditing, auditing of processes, legislation in banking, liquidity and cash flow, lending to small, medium and large companies, reorganization and expansion of large business and others.

I constantly learn new things and develop as a coach and as a person, and it reflects in my programs annually. I will bring my whole 25+ years experience to you and provide you with the tools to solve your challenges.

Connect with me through the contact form here

To whom it may concern:

With this letter, I’d like to express my positive feedback and deep gratitude for the work of Ivet Pavlova – NLP Business and Leadership Coach.

I started working with Ivet in January 2017 after having attended a one-day seminar where she had a presentation on productivity and work-life balance. I was deeply moved by Ivet’s presentation, the examples she used and the subtle message she conveyed to the audience, namely that it’s possible to live a balanced and happy life by uncovering one’s truest and most authentic self. At that point in my life, I was struggling with achieving sustainable growth in my business, while also experiencing stressful situations at home. I contacted Ivet for a first introductory session and I have been working with her since.

During the coaching process, Ivet helped me uncover some deeply ingrained thought patterns that I’ve been carrying since my early childhood. I was also put into imaginary situations where with the masterful questioning done by Ivet, I was able to see stressful situations in a new light and to solve problems with ease and joy.

Most importantly, I have realized that my own life is subject to modeling and refining by none other than myself. For the first time, I was able to shift my perspective on how I experience life. The stories that I’ve been telling myself started to dissipate slowly and I started to create new lines of thought and new, fresh perspectives for my future.

Ivet projects energy which is so subtle and humble, yet monumental in scale. Once you meet someone like her, you feel that this person is truly there to help you and that she’s able to swirl you into a vortex of greatness.

Her powerful coaching is rooted in her empathy and the pursuit of her mission to empower people to become their best selves and live their best lives. Her warmth and understanding, combined with a deep intuition in steering conversations in the right direction have made her one of the go-to persons for me whenever I face a challenging situation.

Since I started working with Ivet, I have recommended her to many of my friends who are business owners or are moving forward in the next phase of their career or family life. I’d like to express my sincerest gratitude for the transformation Ivet has helped me achieve and would be willing to share my experience with anyone seeking a recommendation for a coach.


Angelina Penkova, Jan 2019

  • Owner of Marketing Consulting Agency comtrail.eu.
  • Co-owner of Customer Experience Consulting company Loyalty First
  • Co-owner of Thai Massage Studio thaimout.eu
  • And a person who is curious and excited about life

 You can read more about what happy customers say here.


My coaching solutions for you:

For more information, contact me here!